Call for Essays About Any Aspect of Popular Culture, Present or Past

 

The Front Page: It's "The Year of the Yahoo"!

Bookmark and Share
Text:AAA
Sunday, Nov 5, 2006


Ahh… politics. That creator of strange bedfellows. That seducer of the honest and the well intentioned. That corrupt bastion of bad policies, faulty execution, and spin doctored excuses for both. Every couple of years its seems the representative form of our government gets the grand idea that people actually believe that their vote counts, and so they set about pandering—sorry, CAMPAIGNING—to bring the citizenry to the issues that the lobbyists find most important. Outrage is amplified over insignificant social dicta while truth is tempered by ideological based perspective. It’s all in service of a sinister cabal in which power cannibalizes and feeds itself, a non-stop frenzy of false pride and implied dominance. In the end, the result is a malfeasant machine that manufactures its own magnitude and perpetually pleases only those who can provide its omnivorous fetid fuel.


But wait, you don’t believe that the entire electoral process is a lost cause? You think that a sincere and straightforward candidate can rise up out of the glad-handing quagmire that is the system and avoid the behind the scenes manipulation of his or her party’s protectorate to actually serve their constituency? Well, Mr. and Mrs. America, you need a quick lesson in the realities of the Republic, and there’s no better place to start than with the many movies made on the subject. Indeed, film has, over the decades, found many ways to highlight the hypocrisy and expose the evil boiling just below the surface of the scandal-plagued political process. No sour subject has avoided the cinematic vox populi, from nation altering atrocities like Watergate and the JFK assassination to the standard stratagem of dirty tricks and the always scandalizing subject of sex.


Perhaps the best example of such an anti-politico polemic is 1972’s Year of the Yahoo. What? What’s that you say? You’ve never heard of this film? Perhaps you were expecting All the President’s Men? Primary Colors? The Manchurian Candidate? Well, if you took a smattering of Elia Kazan’s A Face in the Crowd, mixed in a smidgen of standard exploitation, and sprinkled the entire enterprise with a heaping helping of hominy and hambone, you’d have Herschell Gordon Lewis’ long lost masterpiece of down home despotism and the media’s unpardonable ability to influence events. With a narrative fresh out of today’s headlines and a tone as cynical as a grad student’s weblog, Lewis lifts the lid off the muckraking ridiculousness that is our political process, and even provides a few toe-tapping musical PSAs along the way.


Our story begins when the incredibly liberal and virtually unbeatable Senator Burwell comes up for re-election. Angry over his left-leaning ideals, the sitting President of the United States wants Burwell defeated. He even handpicks his own rube for the job: strumming and grinning goober Hank Jackson, famous in both fields of music: country and western. Sending a triumvirate of trained pollsters and media men into the bumpkin’s backwoods barrio, the Corruptor in Chief hopes to help the honky-tonk hick win more than his fair share of the illiterate Appalachian vote. But the glad-handing Governor and his backside smooching sidekick think this corn pone crooner ain’t got a chance in Chattanooga of success. They fail to take his candidacy seriously, and spend most of their days giggling over the lopsided poll numbers.


It’s not long, however, before a sleazy, slick ad campaign and a constant play list of public pandering, philosophically fascist songs has Hank labeled a wholesome homeboy by the neo-conservative race baiters within his constituency. His TV appearances, complete with some finger snappin’, demographically accurate musical numbers, increase his image of earnestness and elect-ability. Indeed, it looks like Jackson will win the gerrymander, even when a rent strike divides his bluegrass bandwagon and unsettles his perfectly polished coalition. As Hank continues to tow the prejudiced party line, his hen pecker of a girlfriend sides with the agitators. It takes dozens of underhanded shenanigans, a sexual assault and a clear case of conscience—not to mention a lonesome ballad or two—to help Hank regain his integrity and to determine, once and for all, if it’s really The Year of the Yahoo.


Indeed, Yahoo is a real rarity amongst supposed skin and sin exploitation films, especially the one’s made by Mr. Blood Feast himself. Instead of some sleazy exposé in which naughtiness and nudity are the only salient selling points, what we have here is a really great movie with an incredibly well written script, a narrative that navigates the truths about government in a way most mainstream efforts would likely avoid. Existing outside the confines of an oppressive studio system, capable of saying anything and everything he wants, screenwriter Allen Kahn (which could just be a pen name for Lewis, by the way) creates an astute, perceptive dissection of the entire cynical candidacy process. It’s a plot that demonstrates how gaining elected office in the United States is not a matter of ethics or integrity but merely showmanship and selfless pandering to the public. Measuring up favorably against directorial heavyweights like Mike Nichols and Elia Kazan, Lewis’ political potboiler about a podunk country singer candidate being mass marketed to his population of peons feels as new and astute now as when it was made.


Unfortunately, a hundred image consultants doing soundbite surgery at a suicidal rate would have a hard time getting the registered voter hyped about Claude King. Yes, he can carry a tune, but he can’t carry a movie. His “wish I was George Jones” persona filled with ‘golly-gees’ and hair cream just can’t seem to slink beyond the initial line reading level. He’s like any other non-actor trying to put on the performance. His halting, half-baked believability leeches every available drop of drama out of his dilemma.  Still, his “h-yuck yuck” yokelism works wonderfully within the movie. He comes across as a complete innocent made a meaningful man of the people. Actually, about the worst thing you can say about this production is that its low budget, non-professional cast aspects tend to show through more than usual. Funny how good writing will do that. Still, if you never thought that you’d experience high-class social consciousness and shrewd political satire in a surreal pseudo-grindhouse goof, then step right up and cast your ballot for The Year of the Yahoo. It’s no more ridiculous than the arrogant stumping that’s passing itself off as self-determination this midterm election cycle.

Comments
Now on PopMatters
PM Picks
Announcements

© 1999-2014 PopMatters.com. All rights reserved.
PopMatters.com™ and PopMatters™ are trademarks
of PopMatters Media, Inc.

PopMatters is wholly independently owned and operated.