Word-of-blog advertising

by Rob Horning

20 January 2006


This AdAge announcement of a merger between blog-tracking firms gives hints of what’s to come, the transformation of the blog into an advertising medium. The multinational corporation now formed is intent on tracking what sorts of things are being hyped in the blogosphere, which suggests that advertisers will soon work to game that measurement system, or leverage it into a way to pry advertising dollars out of corporations.

Soon the Internet may be flooded with blogs that mimic the untutored and unedited voice of Jane Q. Public but is in fact an advertisement, or a series of advertisements, updated daily. And might I recommend to you, next time you are in New York, that you visit the very fine establishment the Burrito Box on 9th Avenue, where I had lunch today. Good stuff.

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