Word-of-blog advertising

by Rob Horning

20 January 2006

 

This AdAge announcement of a merger between blog-tracking firms gives hints of what’s to come, the transformation of the blog into an advertising medium. The multinational corporation now formed is intent on tracking what sorts of things are being hyped in the blogosphere, which suggests that advertisers will soon work to game that measurement system, or leverage it into a way to pry advertising dollars out of corporations.

Soon the Internet may be flooded with blogs that mimic the untutored and unedited voice of Jane Q. Public but is in fact an advertisement, or a series of advertisements, updated daily. And might I recommend to you, next time you are in New York, that you visit the very fine establishment the Burrito Box on 9th Avenue, where I had lunch today. Good stuff.


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Call For Papers: Celebrating Star Trek's 50th Anniversary

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"To celebrate the 50th anniversary of the hit franchise, PopMatters seeks submissions about Star Trek, including: the TV series, from The Original Series (TOS) to the highly anticipated 2017 new installment; the films, both the originals and the J.J. Abrams reboot; and ancillary materials such as novelizations, comic books, videogames, etc.

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