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Julie Neumark

Dimestore Halo

(Lonesome Day; US: 29 Jun 2010; UK: Import)

The Real Deal

Julie Neumark is the kind of live performer who gives it everything she’s got. She’s willing to beg, plead, crawl, snarl, and shout her way through a show and leave nothing left when she’s done, as she did during last year’s fiery show at South by Southwest. So it’s with trepidation that one approaches her studio album. Dimestore Halo reveals that one has nothing to fear. She gives her all during a recording session as well. From the rat-a-tat lyrically delivery of “Spare Change” to the sinewy howling of “Drink Myself Pretty” to the tender emotions of “Take Me”, Neumark so deeply immerses herself in the music that one cannot help but get caught up in the songs she’s singing. And her slash and burn guitar playing just adds to the intensity. The 11 titled tracks (and the secret acoustic bonus cut at the end) on her debut album reveal she’s a major talent just waiting for the right break to become a household name. She plays the kind of country rock that makes a Miranda Lambert or Gretchen Wilson sound tame, and her more personal songs, like “Cincinnati”, show the phoniness of what passes for sincerity in hit music today. Neumark is the real deal.

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Steven Horowitz has a Ph.D. in American Studies from the University of Iowa, where he continues to teach a three-credit online course on "Rock and Roll in America". He has written for many different popular and academic publications including American Music, Paste and the Icon. Horowitz is a firm believer in Paul Goodman's neofunctional perspective on culture and that Sam Cooke was right, a change is gonna come.


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