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We Love

We Love

(Bpitch Control; US: 14 Sep 2010; UK: 13 Sep 2010)

We Love is filled to the brim, bursting with songs that are this close.  This is synthpop, as pure as synthpop gets, with all kinds of sequencer and synth noises on top of purely synthetic beats, with disaffected competition between male and female vocalists.  It’s a perfect formula for an album on a label called Bpitch Control, but it rarely comes together the way it should.  It’s as if, in their push for a minimalist sound, they never allow their songs to take off; a promising first 30 seconds isn’t enough to carry an entire song.  “Even If”, one of the strongest tracks, starts off with a barrage of parallel fourths that evoke Gregorian Chant—a novel idea, really, for a synthpop track—but once the beat kicks in, you’ve heard everything it has to offer.  Opener “Ice Lips” promises a Bjork-meets-Soft Cell sound that never quite materializes, and “Don’t Cross” suffers from banal lyrical repetition.  Eight-minute closer “White March” finally sees the duo giving a song enough time to develop an interesting instrumental arc, layering a whole pile of sounds on top of a dance beat and punctuating it with some cut-up vocals, but it’s a case of “too little too late”.  Most of this self-titled effort is simply too underplayed to attract any interest at all.

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Mike Schiller is a software engineer in Buffalo, NY who enjoys filling the free time he finds with media of any sort -- music, movies, and lately, video games. Stepping into the role of PopMatters Multimedia editor in 2006 after having written music and game reviews for two years previous, he has renewed his passion for gaming to levels not seen since his fondly-remembered college days of ethernet-enabled dorm rooms and all-night Goldeneye marathons. His three children unconditionally approve of their father's most recent set of obsessions.


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