Chaim Avital

Alive

by Franceasca Seiden

13 February 2011

 
cover art

Chaim Avital

Alive

(Bpitch Control)
US: 15 Feb 2011

Tel Aviv native Chaim Avital’s deep house debut album Alive plays to the genre’s built in audience, especially in the Mediterranean and the Middle East. To be honest, only two of the eleven tracks “Love Rehab” and “Runaway Frequencies” are engaging. From the beginning I was reminded of one hit wonders from the ‘90s, like C & C Music Factory, which I never consider a good sign. “Love Rehab” added sultry French voice that grabbed my attention, which lead into “Runaway Frequencies”, but that sums up my connection to the album. On the positive side, Chaim’s bass lines will keep the audience dancing and interested, just not consistently.  While I would never deny Avital’s talent as a DJ, it must be said that he’s not original, nor does he hold my interest for very long. In this genre you have to stand out and Avital’s Alive feels a little dead.

Alive

Rating:

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