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Chaim Avital

Alive

(Bpitch Control; US: 15 Feb 2011)

Avital’s Alive feels a little dead.

Tel Aviv native Chaim Avital’s deep house debut album Alive plays to the genre’s built in audience, especially in the Mediterranean and the Middle East. To be honest, only two of the eleven tracks “Love Rehab” and “Runaway Frequencies” are engaging. From the beginning I was reminded of one hit wonders from the ‘90s, like C & C Music Factory, which I never consider a good sign. “Love Rehab” added sultry French voice that grabbed my attention, which lead into “Runaway Frequencies”, but that sums up my connection to the album. On the positive side, Chaim’s bass lines will keep the audience dancing and interested, just not consistently.  While I would never deny Avital’s talent as a DJ, it must be said that he’s not original, nor does he hold my interest for very long. In this genre you have to stand out and Avital’s Alive feels a little dead.

Rating:

Franceasca Seiden, Producer/Writer, is the founder of 3GZ Productions, an independent film production company dedicated to making films inspired by generations of music and underground culture. Seiden produced the award winning and internationally acclaimed feature documentary Darkbeat an Electro World Voyage, a futuristic educational film reliving the years when hip-hop emerged and transformed into international electro beats.In 2008- 2009 Franceasca created and curated the video lounge for Ultra Music Festival. The lounge provided a platform for experimental video artist to showcase there films during the 2 day electronic festival ending Winter Music Conference. Seiden founded and curated


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