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Marco Carola

Play It Loud!

(Minus; US: 15 Feb 2011; UK: Import)

Not a single organic sound is on it, and yet there’s a certain breathless drive on Marco Carola’s Play It Loud!, like a sweaty, bug-eyed raver who just won’t quit. The Italian technocrat, known for his style tourism, has landed on minimal house this time, and everything from the titular instructions to the complete lack of hooks shows that he intends on playing the part. These are beats for beats’ sake, and they don’t let up. If that sounds like it might be monotonous, it is—but that’s to be expected. The record’s palate of polyrhythm and negative space forges a circuit directly to your hips and feet with nary a pause to slow things down. Play it loud to hear how smart it is. Even when it’s dumb, its purity is awe-inspiring.


Benjamin is a fairweather cinephile and closet pop pushover from the affluent swamplands of Princeton, New Jersey. Nestled happily in the moist cocoon of post-graduate work at Northwestern University, he writes on music in his fleeting spare time and should probably be ignored at all costs.

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