Cute Is What We Aim For

The Same Old Blood Rush With A New Touch

by Dan MacIntosh

29 November 2006


This band’s aim is not exactly true. The songs sound like high school gossip, which is not ever cute. At least vocalist Shaant’s singing is snotty instead of whiney, keeping Cute Is What We Aim For far away from one stereotypically emo element. ”Drama doesn’t follow me”, Shaant admits during “There’s a Class for This”. ”It rides on my back”, he continues. Over-the-top drama is sold with stripped-down, pop-rock hooks that mostly prevent overbearing emotional mood swings. Group vocals, as found on “Risqué” and a few other places, highlight Cute Is What We Aim For hooks. But this group is too precocious for its own good. Song titles alone, like “I Put the ‘Metro’ in Metronome” and “Sweat the Battle Before the Battle Sweats You”, try too hard to impress. This group has much to say, but lacks the right words to say it all. It shouldn’t be so cute.

The Same Old Blood Rush with a New Touch


//Mixed media

Marina and the Diamonds Wrap Up U.S. Tour at Terminal 5 (Photos)

// Notes from the Road

"Marina's star shines bright and her iridescent pop shines brighter. Froot is her most solid album yet. Her tour continues into the new year throughout Europe.

READ the article