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Kidz in the Hall

School Was My Hustle

(Red Urban; US: 31 Oct 2006; UK: 4 Dec 2006)

With their simple beats-and-rhymes approach to rap, it’s not surprising that the resurging Rawkus label liked Kidz in the Hall.  Chicago-born emcee Naledge met DJ Double-O at Penn, and their debut album, School Was My Hustle, is a nice piece of unassuming true school hip-hop.  Naledge sounds great over Double-O’s funk loops, and their he’s-the-DJ-I’m-the-rapper chemistry is evident on “Ritalin” and the fast rap “Cruise Control”.  More surprising (and characteristically un-Rawkus) is how little this fact comes up; most staunch advocates of “real hip-hop” wish they could make anything this fresh.  School is a good look for a once-great record label fighting for relevance.

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