M Coast, formerly know as Marshmallow Coast, create lounge-y, lite pop that is hard not to crack a grin at. Sweet and terribly sugary, songs like “Sailing Around the World” and “One Fine Day” sound like they just stepped out of a Paris café. Meanwhile, “Out of the Water” is more of a mainstream, radio-friendly pop gem with touches of keyboards. Another asset to the record is how terribly lovable the harmonies are here, particularly on a jewel like the Joe Jackson/XTC-ish “I Believe in Love”. Other poppy gems include the fine “Aurora”, which has a tad more bite and shines through thanks to singer Emily Growden’s beautiful pipes. A lot of these songs tend to flow quickly, whether it’s the light and retro sounds oozing out of “Electric Bass” or the adorable “Got to Get 2 U”, which sounds like something Macca might have done at some point (and not a Prince tune, considering the title’s phonics). M Coast nail “Where Stars Go” as handclaps build themselves around a slightly funkier arrangement. Throw in a flute during the reflective “Johnny Kasai” and you have a record that would fit any sort of cheerful setting.
"New York's Cardiknox are taking more steps in their goal of world domination. With their debut record Portrait out, the band are dreaming big, wanting to transcend the indie pop scene.READ the article