Oneida

Come On Everybody Let's Rock

by Roni Shapira

 

The men in Oneida are incredibly serious when they invite everybody to rock. How on earth they manage to extend this invite without falling into the pathos and cliché of the rock is a great mystery and their greatest achievement. Neither tongue-in-cheek nor caricature, they understand what it means to rock in such a profound and singular fashion that something must be terribly wrong with them or the rest of the world. “I Love Rock” is dense even before it begins, using stray guitar, feedback and microphone checks to let us know what lies ahead. This first track also establishes the obsessive preoccupation with rock that pathogenically infects the entire record and anyone who hears it.

Much has been made (by a curious cadre of British music press people) of the Brooklyn loft scene and Oneida’s strong filiations therein. For those of us who aren’t tapped into the scene, it is an utterly useless path of inquiry. It’s hard to understand how this band happened or how they continue to exist, but who cares? Media technologies make it possible for Oneida to arrive via jewel case, and push stereo speakers more aggressively than the drunkest NYC scenester. These sounds are puzzling and very great. While most of the world seems to be done with guitar, drums and bass, Oneida understands why those instruments matter, how they work, and why they remain inexhaustible. Add an organ (conceptually wrong, but somehow so right, especially in the strange interlude on “Snow Machine”) and that still fails to explain the sound of this record. It just rocks.

cover art

Oneida

Come on Everybody Let's Rock

(Jagjaguwar)

Topics: oneida
 

We all know how critical it is to keep independent voices alive and strong online. Please consider a donation to support our work as an independent publisher devoted to the arts and humanities. Your donation will help PopMatters stay viable through these changing and challenging times where advertising no longer covers our costs. We need your help to keep PopMatters publishing. Thank you.

 


//comments
//related
//Mixed media
//Blogs

20 Questions: Nashville Singer-Songwriter Natalie Hemby

// Sound Affects

"Natalie Hemby's Puxico is a standout debut from a songwriter who has been behind the scenes for over a decade.

READ the article