The Ego of Oprah
One dare-not upset Oprah Winfrey—just ask author Jonathan Franzen. His public dissing of the big O’s “usual” taste when she selected his highly-praised book The Corrections for her on-air book club now falls into the category of “When Good Authors Do Dumb Things”. Her reaction to his statements—the revoking of her invitation to appear on Oprah even after Franzen publicly and quite embarrassingly apologized—seems, in the end, to say much about Ms. Winfrey and her personal whims and hypersensitivity. If further proof is needed, note David Letterman’s nightly, on-air appeals to be a guest on her show. Oprah seems to be the only one in the nation not in on the joke. To date she has said little publicly about Letterman’s plea and jest. Her lone statement about the running gag has been dismissive: “I don’t really know what he’s doing because I don’t watch his show.”
In regard to both instances, it all seems an odd, unforgiving stance for a woman, who everyday on her hugely-popular talk show, would like us to believe that she leads by example, that she “lives her BEST life” with the causes she supports, the movies she sees (or stars in), the books she reads, the exercise program she follows, the magazine she founded, not to mention her frequent end of show segments where Oprah tells her viewers to look within, do some soul searching, light some candles and in her words, “remember your spirit”. But Winfrey’s recent, unforgiving and icy ignoring of Franzen and Letterman seems to show that even she isn’t living by her own rhetoric. Hey Oprah, maybe it’s time to remember YOUR spirit?
The Oprah Winfrey Show
Regular airtime: Syndicated, see local listing for airtimes
(Syndicated, see local listing for airtimes)
Unfortunately, hypocrisy is far from new to Oprah or her show. While she prides herself today on taking the “high road” in daytime, steering clear of such Jerry Springer-esque topics as “My Teenager is Out of Control!” and “I’m Dating My Stepdad!” it must be pointed out that in the early days, before the book club and candles, Winfrey’s program was the one that pioneered such topics as “When Your Best Friend Steals Your Man” and its popular follow-up, “When a Family Member Steals Your Man”. Go back and look at some old TV Guides and find out for yourself. Winfrey even did her very own “Secret Crushes” show years ago, thankfully it had a far less tragic outcome than that of the Jenny Jones show resulting in murder.
Not only did Oprah’s program usher in newer, more personal (and interpersonal) subject matter for daytime, paving the way for Jenny Jones, Jerry Springer, and gobs of imitators, Oprah’s show was also the first to put human suffering right at center stage. When The Oprah Winfrey Show premiered in the fall of 1985, Rolling Stone magazine labeled its host the “Wizard of Ooze”, for her fawning over guests, rapid-response hugs of audience members and desire to let everyone share their pain on the air so openly, so telegenically. Blabbering tears from the stage and the audience became a prerequisite, and as one early critic noted, “She exploits human emotion and calls it depth.”
Following Oprah’s lead, and due to increased competition, other programs from Geraldo to Maury to Ricki followed suit. Victims, villains, and on-air confrontations became the staple of all daytime talk shows. Today, an “expert” might not appear until the very last segment, minutes before the final credits roll. Sometimes a program dispenses with experts all together depending instead on the collective intelligence (!) of the studio audience to offer advice or, more often than not, over the top, less than constructive criticism: applauding, yelling, pointing, and taking part in obligatory standing ovations before and after every commercial break. The role of the host therefore has also been downsized to include little more than trying to maintain some sense of order on stage as the increasingly loud and unruly guests (usually blood relatives) and audience scream and point and cuss at each other.
The ever-decreasing airtime devoted to experts or for audience to actually ask a question rather than just act as a sound effect, underscores how much these programs today are about spectacle, not information. This is exactly why Winfrey and her program’s producers have decided to depend less on their studio audiences. Except for the feverish standing ovation they give her at the beginning of each show, they truly fade into the backdrop once the show gets going. The lack of meaningful audience involvement isn’t a change for the better. At one time, Oprah had, as her greatest gift, the ability to relate to her audience and her audience to relate to her. With her up and down weight, stories about her “best girlfriend” Gayle and other personal details, Oprah came across just like the people who were watching; she was one of us. But tuning into the show today, one encounters a person deeply out of touch with the concerns of “real” America, putting forth instead platitudes, dippy New Age logic, and Marie Antoinette-like advice; a sad triumph of style over substance: Are you having trouble making the rent? Well, light some candles and remember your spirit! Did you just get downsized? Buy this book and forget about it!
Winfrey and her Ego live in a world of their own, her highly successful O magazine further illustrates her epic distance from the reality of most Americans. Though the “O” periodical has become somewhat less haughty since its early issues, which suggested you dress up a “simple” pair of jeans with a $200 designer blouse, the experience of perusing its glossy pages still finds it to be a self-indulgent exercise in navel-gazing as each issue gets itself devoted to some lofty a topic: Truth, Creativity, Freedom, etc. There’s always a two-page photo spread titled “Breathing Space”, which encourages the reader to meditate on a picture of horses running in snow or the coast of Fiji. Throughout the magazine (like Martha Stewart with her own magazine), Oprah, whose musings open and close each issue, is held up as the uber-ideal; whatever she does you should do—from the books she reads to the pricey knickknacks she collects to the sketchy philosophy she follows. Perhaps most notably, every issue of the two-year old magazine has featured Winfrey’s own visage, alone on the cover of every single issue, something that Rosie O’Donnell’s and Martha Stewart’s self-named monthlies have not insisted upon.
Oprah’s ego came out even further in recent comments to Harry Smith on A&E’s Biography. In discussing Beloved, her big-budget movie, which flopped despite her endlessly self-promoting on Oprah, Winfrey spoke of being “devastated” and feeling “rejected” by its box office failure. It was all about her. Not once did Winfrey take into account that perhaps the film was too long, or too bloated, or too weak to stand under its own high-art pretentiousness. She didn’t even blame the marketing campaign. No, Winfrey’s blamed all of us; Beloved was a perfect movie and we were just too dumb to get it. Maybe that’s why she doesn’t talk to her audience that much anymore?
Perhaps her bruised ego is retaliating, lately, on the Oprah show, in an attempt to tackle substantive issues again, she has been singing the praises of and granting ample airtime to Cro-Magnon lifestyle-guru Dr. Phil McGraw. For those who don’t know, Dr. Phil (as he’s always called) is a psychologist, “life strategist” and best-selling self-help author with a kind of “tough love minus the love” approach to people and their problems. Dr. Phil doesn’t so much talk as shout, and standing six foot three, weighing in at over 230 pounds with his intimidating presence and take-no-prisoners-failure-isn’t-an-option style, he comes across like one of the most arrogant, thoroughly unpleasant people on the planet—the bastard son of Judge Judy and Bobby Knight.
Yet for some reason, viewers tune in to watch Dr. Phil visit Oprah (and us!) every Tuesday, as they insult callers and audience members who are brave enough (desperate enough?) to bring their personal problems to this forum. The put downs from Dr. Phil are, he says, for their own good—it’s all in the name of his favorite catch-phrase: “getting real.”
“Real” or not, Dr. Phil has certainly joined the newly popular genre of Insult Media. From radio personality Dr. Laura’s callers to defendants on Judge Judy and contestants on Weakest Link, if you’re on the air these days it’s pretty safe to say you’re gonna get dissed. At least with Link you have the chance of walking away with some cash, all you get with Dr. Phil is your self-esteem squashed. Besides “get real”, Dr. Phil is also famous for some other phrases that he incorporates into his on-air “therapy”. Some of his favorites: “You couldn’t be more stupid if we cut your head off” or “I suppose you believe in the Easter bunny too?” or “And they buy that crap from you?” Ph.D. notwithstanding, is there that big of a difference between Dr. Phil telling someone that they’re “stupid” and an audience member on Ricki calling someone on stage a “‘ho”?
Finally, Oprah, for the first time in years, has gone back to her studio audience—but this is what she gives them? (I suppose though, when you air all your dirty laundry for the nation to see and hear, you deserve whatever rapid-response insults you get.) And in case any of her viewers don’t have the chance to be crushed by Dr. Phil on Tuesdays, fear not—he’s getting his own daytime talk show in the fall. Can hardly wait.
Unfortunately, when Dr. Phil’s not on the show, Oprah goes back to many of her standard, trivial, touchy-feely topics. With such a vast audience and profound, far-reaching influence, it is almost tragic that her shows so often deal with the frivolous. Does more airtime really need to be devoted to another interview with Julia Roberts or another chance for Martha Stewart to promote her “Martha By Mail” catalog? However, it should be said that a sea of change has hit Oprah in recent months. Just like the events of 9/11 were a wake-up call to many of us, it also seems to have been one to her and her producers. She’s ably discussed terrorism, modern air travel and has even gotten topical again. In the light of the Enron mess, Winfrey devoted an hour of her show to provide her audience with ways to find out if their investments are safe.
Granted, there’s still a fair share of psychobabble, celebrity filler, and way too much Dr. Phil, but slowly, Oprah Winfrey is finally getting over herself and once again, “getting real”.
We all know how critical it is to keep independent voices alive and strong online. Please consider a donation to support our work as an independent publisher devoted to the arts and humanities. Your donation will help PopMatters stay viable through these changing and challenging times where advertising no longer covers our costs. We need your help to keep PopMatters publishing. Thank you.