Soda Fountain Rag

It's Rag Time!

by Evan Sawdey

14 May 2008

 

Is this becoming a sudden, random subgenre? Single women armed with keyboards and keen avant-pop sensibilities suddenly going out and claiming 2008 as their own? It started off with Tickley Feather and is now moving on to Norway’s Soda Fountain Rag (aka Rahnhild Hogstad Jordahl). With her snappy debut album (barely crossing the half-hour mark), Jordahl has lo-fi programmed beats serve as the basis for her ever-so-simple synth pluckings. The problem? They’re too simple: this album pretends to have the secret spousal angst that belies every Mates of State recording, but the whole thing feels like forced digital sugar rush: an album for kids to dance around to while wearing off their sugar rushes. Though a majority of the songs are instantly forgettable, there are some genuinely fantastic tracks to be found, primarily with the sunny indie-pop of “Monkey Boy” and the juicy, ‘80s synth workout “The Saddest Boy Again”. Beyond that, however, there’s not a whole lot to recommend, making this subgenre feel like a passing fad more than anything else.

It's Rag Time!

Rating:

We all know how critical it is to keep independent voices alive and strong on the Internet. Please consider a donation to support our work. We are a wholly independent, women-owned, small company. Your donation will help PopMatters stay viable through these changing, challenging times where costs have risen and advertising has dropped precipitously. PopMatters needs your help to keep publishing. Thank you.


//comments
//Mixed media
//Blogs

Call for Music Writers... Hip-Hop, Soul, Electronic, Rock, Indie, Americana, Jazz, World and More

// Announcements

"PopMatters is looking for smart music writers. We're looking for talented writers with deep genre knowledge of music and its present and…

READ the article