The Loves


by Sarah Zupko

29 August 2007


This new pop collective from Cardiff, Wales has a deep, abiding love for the most sugary, candy-coated concoctions from the ‘60s. Tipping their hats to the Monkees, the Archies, Nuggets-era garage rock, and even retro TV theme songs, the Loves just want to have fun and bring back a bit silliness and innocence to pop music. Covering the Muppets classic, “The Rainbow Connection”, without a trace of irony is perhaps surprising in these hipster times where pop’s past can often only be enjoyed ironically. That’s a shame, because the Loves remind us that the three-minute pop song can be a very simple, uncomplicated joy and it need mean nothing more than a little moment of pleasure.  There are a lot of catchy tunes here, but “Xs and Os” and “(Gimme Gimme) The Good Times” are the ones that lodge in the brain on repeat.



//Mixed media

Con Brio: The Best New Live Band in America?

// Notes from the Road

"There’s a preciousness to McCarter and the rest of the mostly young band. You want to freeze the moment, to make sure they are taking it all in too. Because it’s going to change.

READ the article