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It’s about time that one of NME‘s most hyped new bands actually lived up to the advance publicity. Garnering their fair share of media attention partly on the basis that frontman Andy Yorke is Thom Yorke’s (Radiohead) brother, Unbelievable Truth has proven that they are not simply a Radiohead Jr.


Possessing a moody, subtle edge that relies on largely acoustic arrangements and intricate dynamics, Unbelievable Truth has sculpted a set of compelling, introspective songs that form a cohesive artistic statement. There are elements of Suede’s Dog Man Star and traces of emo influence here and there, but the band doesn’t really fall squarely into any one musical camp. That’s a good thing because based on powerful songs like “Solved,” “Higher Than Reason,” and “Same Mistakes,” the group is not falling prey to the derivativeness that often plagues bands on their first recordings. Oxford is certainly churning out its share of brilliant bands—Radiohead, Supergrass, and The Candyskins—and now Unbelievable Truth belong in that same class.

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Sarah Zupko founded PopMatters, one of the largest independent cultural criticism magazines on the web, back in the Internet's early days of 1999. Zupko is a former Executive Producer for Tribune Media Services, the media syndication arm of the Tribune Company, and a 10-year veteran of Tribune. Her other pursuits involve writing historical fiction and research in the fields of Slavic and German history, as well as general European cultural and intellectual history. Zupko studied musicology, film, and drama at the University of Chicago and media theory at the University of Texas, where she received her M.A.


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