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Seduction. That’s what Arthur Yoria’s self-titled debut is all about; at least, that’s my bet, after listening to the songs and pondering over the discarded-bathrobe/panties-on-the-bathroom-floor sleeve photos. Okay, well, maybe it’s not all about seduction, per se, but the CD is definitely about relationships of the destructive kind, and Yoria isn’t making it much of a secret. Starting right at the beginning with “Of the Lovely”, he charges in with a bitterly angry resolution not to fall for the person who just hurt him, and then turns the tables with “Just Like You”, trying to mend things after a fight.


“Strange Grin” peers inside the mind of a “Platonic friend” who’s plotting to be more, gaining the object of his affection’s trust by being a sensitive listener—it’s not an uncommon ploy, admittedly, but it’s made a bit sinister here when the narrator mentions the “leverage” his position gives him. “Several Mistakes in a Row” takes a different angle, this time wanting to “repeat history” with an ex, just for a night, but the tone is the same.


Actually, throughout this four-song EP, Yoria brings to mind fellow popster David Garza, and it’s mostly because of that tone, the one that that quavering, delicate, multitracked voice evokes (although there’s also a similar penchant for little electronic touches in his songs, to boot). Maybe it’s an easy comparison, but it’s one that sprang to mind the first time I put the disc in the CD player, and it’s stuck with me. Being compared to David Garza’s not a bad thing, mind you (for my money, his last album was just about brilliant), and it’s certainly not the end of the story. There’s a bit of Elvis Costello here and there, especially in the sardonic lyrics of “Strange Grin”, a little Michael Penn in the delivery, and even some My Bloody Valentine-inspired effects-heavy guitar, the big, swirling mass that slams in at the start of “Of the Lovely”.


Overall, this is one very impressive EP; I’m very curious to see what Yoria’s got up his sleeve after this (he’d already released stuff over the last six years or so with local Houston heroes The Jeepneys and Lavendula before heading out under his own name). What can I say? I’m a sucker for intelligent, lovestruck lyrics, beautiful rock-out guitars and gorgeous pop melodies, and this CD definitely fits the bill.

Tagged as: arthur yoria
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Yoria's laissez-faire minimalism has the folksy appeal of your local bearded coffeehouse troubadour.
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