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When this promo arrived in the mail, I did a double take. Back in the spring of 1998, I read a review of this album in CMJ that, as a dyed-in-the-wool power pop fan, had me scouring local record stores for a copy. The skinny is that You Am I was unhappy with their former label and scooted over to another, who finally released #4 Record at the end of 1998. It was worth the wait. You Am I is one band that keeps the power in power pop—think early Who, early Jam, Sloan and a touch of the Rolling Stones, but with horns. Songs like “Junk” and “The Cream & The Crock” are typical of their power trio sound, which features crunchy guitar riffs ala Paul Weller and a furious rhythm section. Fans of this style of music should also check out You Am I’s stellar 1997 release Hourly, Daily.

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Sarah Zupko founded PopMatters, one of the largest independent cultural criticism magazines on the web, back in the Internet's early days of 1999. Zupko is a former Executive Producer for Tribune Media Services, the media syndication arm of the Tribune Company, and a 10-year veteran of Tribune. Her other pursuits involve writing historical fiction and research in the fields of Slavic and German history, as well as general European cultural and intellectual history. Zupko studied musicology, film, and drama at the University of Chicago and media theory at the University of Texas, where she received her M.A.


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