International Bright Young Thing:

PopMatters at 5

By Patrick Schabe

1 December 2004

The center column of the site. The first thing you see when you open PopMatters. The large picture. The splashy headline. The Features section is where some of the most interesting and broad topics in the PopMatters array wind up.

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PopMatters cultivates smart writers/smart thinkers from the world-at-large. Our staff ranges from the multiple-degreed and/or world-traveled, to young writers of high caliber, to "seasoned" folks who punch the 9-5 clock, regardless of what type of degree, if any, they may hold.

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PopMatters endeavors to bring its readers interviews with those groups and individuals responsible for producing some of the most interesting work in contemporary culture, from the famous to those working on the fringes

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For five years now, PopMatters has endeavored to expand the critical perspective on music. Taking full advantage of the Internet as a medium, PopMatters treats artist features, album reviews, and interviews as equally deserving of in-depth analysis.

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Our crew works hard to bring PopMatters readers excellent reporting on the experience of seeing musicians ply their craft on stage. The tours they cover are often the names on the lips of critics everywhere, and our writers cut through the hype to present objective and analytical observations that expose weaknesses and uphold strengths.

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For the last five years, PopMatters has provided smart, literate film reviews, informative interviews, and insightful features that combine a knowledge of film history, cultural issues, and a sense of film as both an art form and an entertainment industry.

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Television continues to be a captivating window into our world, for better or for worse, and throughout all these shifts and events, PopMatters has worked to keep readers informed of what's going on in the strange universe of the boob tube.

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While sometimes we may touch on the inner workings of the industry in order to emphasize a point or analyze how it affects a particular work, this isn't our primary concern. Instead, we focus on evaluating the work in a larger context, and trying to help develop the small but growing realm of intelligent comics commentary.

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One of PopMatters' youngest sections, Multimedia is an area coming into its own. Video games are a strong industry in the world of consumer products, and games for consoles, computers, and arcades continue to drive much of the development in interactive technologies.

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Recognizing that it's never "just a game", PopMatters Sports delves deeper than the glossy magazines and highlight reels of your typical sports coverage.

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//Mixed media
//Blogs

Ubisoft Understands the Art of the Climb

// Moving Pixels

"Ubisoft's Assassin's Creed and Grow Home epitomize the art of the climb.

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