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Since its inauguration in 2006, the Great Escape—which kicks off this week in the UK coastal resort of Brighton—has become influential enough to pitch itself as the European SXSW. Across the course of three days, over 350 diverse acts will showcase for an audience of ravening hipsters and semi-vacationing music biz types. Deals will be done; big nerdy-looking glasses worn; mountains of fish and chips eaten, ironically or otherwise.


Not having an infinite amount of monkeys at my disposal, I’m previewing just the most exciting British bands on the bill, something which will hopefully double as a who’s who for the coming year. I hope this doesn’t come off as too parochial; it just seems natural given the Great Escape’s ratio of Brit to non-Brit acts. It’s also not meant to be a definitive list of ‘best new UK bands’, given that it’s obviously limited to a) who’s playing (no Savages—boo!), and, more importantly b) who I like.


 
Arrows of Love


Arrows of Love have been described elsewhere as consisting of four David Yows and a drummer. This is, unfortunately, only partially true—there are five members of the band, one of whom does indeed hammer away at the back. But can you actually imagine four David Yows? In the same place? At the same time? It’d be anarchy.


That said, there are definitely similarities between Arrows of Love and Yow’s old band, not least that they kick a certain amount of ass. (Needless to say, if anyone can find a reference to a lizard Jesus anywhere in the works of William Blake they win a prize). Single “Conspiracy Podcast” is exactly the sort of angular skronk you’d expect from a band who have involved themselves with Bob Weston of Shellac. (And, for that matter, from a band who are planning to called their first album Everything’s Fucked). Meanwhile, “Honey” sounds exactly like Kristin Hersh and an angry Linda Thompson duetting accompanied by Rapeman. Yep. That good.


 
Billy Bragg


Positioned like Springsteen at 2012’s SXSW as the voice of experience, Billy Bragg is also this year’s Great Escape headline artist. While he may not be quite as grand a grand old man of pop as the Boss, he’s still well suited to the job, even if only because he represents a very British (likeable; dependable…) take on rock ‘n’ roll. More than that though—and again, not unlike Springsteen—he’s also come to stand for the way that ‘indigenous’, and particularly political, music can transcend cultural boundaries. His gig on the Friday night will be good, life-affirming evening out, no question. You can’t help but think though that the real interest will come during his keynote at the convention, where he’ll fulfil his ambassadorial role for the better angels of pop. I can’t lie—the journalist in me really wants to see the Bard of Barking facing down a room full of music biz champagne socialists. Short of that—and to be fair, much more likely—a few words on how market your band online will probably have to do.


 
Arlissa


While her voice might not be to everyone’s taste (she been compared to Florence Welch, but there’s a definite Dolores Cranberry warble in there), Arlissa is shaping up to be the Brit artist to watch this year. With its rattle-bag percussion and chanted refrain, single “Sticks and Stones” does the job, alongside a clever Beasts of the Southern Wild-referencing promo. Her much-touted duet with Nas, “Hard to Love Somebody”, meanwhile, is probably the most likeable meeting of UK and US R&B since Estelle and Kanye’s “American Boy”. Promisingly (or worryingly, depending on your point of view), there’s a mythology developing around Arlissa already, linked in no small way to her being picked up by Roc Nation, apparently on spec. A BBC Sound of 2013 nomination after a whopping two singles certainly hasn’t hurt either. The assurance with which she’s operated already however should be enough to calm any fears about the emperor’s new clothes.


 
Tall Ships


Given its vibrant music scene—the town is occasionally referred to as London by the sea—it’s kind of surprising that no ‘Brighton sound’ has ever really emerged. There’s no south coast equivalent of Madchester, or Sheffield synth city; no ozone-soaked mutant strain of metal or Kiss Me Quick trip-hop. (That said, B-Town resident Fatboy Slim has been pretty successful in re-making Big Beat entirely in his own image).


One good reason for this might be the diversity of the acts that make their home here, something reflected in the line up of this year’s Great Escape. The Wytches sound like the 13th Floor Elevators having a panic attack; Anushka makes atmospheric house. The most interesting of the lot are probably Tall Ships, an indie outfit who at their best sound like the product of a tryst involving post-rock and Laurie Anderson. They finally released their first album Everything Touching last year, which fulfilled the promise of earlier singles “Plate Tectonics” and “Hit the Floor”. They also apparently pack a proper wallop live, which hopefully should mean their Great Escape show will feel like a real homecoming.


 
Darkstar


If there was ever a band that could do with changing their name, it’s Darkstar. Don’t get me wrong—it’s a perfectly fine, evocative, bit of (I’m assuming) pop culture referencing. (John Carpenter? The Grateful Dead? Both?) It’s just that the sound this trio—previously, duo—made then bears only oblique relation to what they do now.


Originally coming to prominence around 2010, they started out dealing in the dark dubstep-flecked electronica that would reach its apex with their track “Aidy’s Girl is a Computer”. New album News From Nowhere, by contrast, embraces a more pastoral pop feel that’s had critics reaching for comparisons to Animal Collective. The first single off the album “Timeaway” is a case in point, revolving as it does around a playful clock and music box rhythm, and chirpy Geogaddi-esque voice samples. The cyclical-singing and nursery-rhyme stylings of “Amplified Ease” meanwhile should probably come with a ‘may eventually induce madness’ health warning.


Philip Mason is a journalist, cultural critic, occasional musician and all-round good guy. He resides in lovely Brighton on the south coast of the UK. Follow him on Twitter - PhilipM@WellKnownGun


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