[18 February 2007]
No matter what superlatives NME spews in the Feeling’s favour—I think it was something along the lines of the band being the most exciting thing going in rock right now—this band is squarely MOR. Sorry, but they are. Their keyboard-driven rock ballads quickly bring to mind Coldplay, and though the band shoots at something a little fiercer they never reach the wit or bile of a Ben Folds or Tim Freeman. Four Stops and Home, their debut EP, is a straightforward grab at radio recognition—from the tinkling balladry of lead single “Sewn” (since when did the line “you’ve got my head in a headlock” sound so cheerful?) to the juvenile sing-a-long of “Helicopter” to the easy-listening jazz backed cynicism of “All You Need to Do” (it’s to say ‘I love you’, turns out). The two-year-old British band may be the beneficiary of tabloid love back home, and who can predict radio stations’ formula-calculated Next Big Thing, but the Feeling’s only slightly above Keane in terms of bands from Britain to be taken seriously.