[19 July 2010]
The Old Spice marketing team has made a big splash this past week with their savvy Twitter campaign and personalized videos responding to the most interesting tweets. Hats off to their real-time efforts. Imitation is the sincerest form of flattery. Check out this parody of the original Old Spice video/commercial, produced by the Harold B. Lee Library at Brigham Young University and featuring an impressive stand in for the ridiculously good looking Old Spice man. Time to visit the library.
Published at: http://www.popmatters.com/pm/post/128370-new-spice/