Storm in a Pint Glass: BrewDog as Revisionist Musicologists

[31 August 2010]

By Joseph Fisher

These days, beer drinkers in the Washington, DC area—as well as in so many other American cities—can be guaranteed that the cascades in their pints of Guinness will not be settled before three or four new “microbrew” bars spring fully-formed from the city sidewalks. The trend is getting pretty expensive, and pretty tired. The trend is, also, not without its fair share of irony.

Witness BrewDog’s music-themed line of beers, some of which have migrated to Washington in recent months.

Here’s BrewDog’s Punk IPA.

And here’s BrewDog’s Hardcore IPA.

And here is the band Minor Threat performing their famous song “Straight Edge”, a track that found the architects of (DC) hardcore denying the imperative to mix alcohol with rock and roll:

Whether or not the latter should inspire us to protest the former is up for all of you to decide in the handy comments section below. No matter where we all come down in that debate, can’t we all agree that this whole End of History thing is a truly ghastly idea?

Published at: http://www.popmatters.com/pm/post/130361-storm-in-a-pint-glass-brewdog-as-revisionist-musicologists/