OK Go Get Toasty in New Video

[12 November 2010]

By Devin Mainville

OK Go has made a name for themselves with their one-take, live action music videos. These videos, which have included choreographed dances on treadmills (“Here I Go Again”) and with trained dogs (“White Knuckles”), have given OK Go the title of the most downloaded band in history; their clips have been viewed more than 125,000,000 times. Well, the boys are at it again with yet another landmark video for their song, “Last Leaf”. They have left behind the style they revolutionized of the one-take routines and have opted for an animated venture. The band teamed up with Nadeem Mazen and Ali Mohammad, founders of the Serious Business Design, to create a fabulous stop action animation video featuring pieces of toast.  Each second of the video is a sequence of fifteen Samsung NX100 photographs, which OK Go shot with Mazen, Mohammad and a crew of interns.

OK Go will be promoting this innovative new video on the TODAY Show, Thursday November 18th by premiering a video they shot with the hosts of the show. They will also be featured in a special segment about YouTube sensations. The band is also on tour, to support their newest album, Of the Blue Colour of the Sky, through the fall.

11/13 Victoria, BC         University of Victoria-Market Square w/Metric
11/19 Santa Barbara, CA   The Hub @ UC Santa Barbara     Headlining
11/27   Los Angeles, CA     Club Nokia                     Headlining
12/3   Boston, MA         Paradise Rock Club WBOS Radio 92.9’s Christmas in Paradise
12/5   Providence, RI Lupo’s Heartbreak Hotel WBRU’s Holiday BRU-haha w/Neon Trees
12/8   Phoenix, AZ     KEXX Concert Series @ Gila River Casino w/Smashing Pumpkins 12/11 Colorado Springs, CO   Stargazers Theatre     103.9 RXP’s Xmas Ball
12/13   Milwaukee, WI   Eagle’s Ballroom WLUM’s Big Snow Show 5 w/Cake & Switchfoot

Published at: http://www.popmatters.com/pm/post/133505-ok-go-get-toasty-in-new-video/