Darwin Deez - “DNA” Video (PopMatters Premiere)

[8 December 2010]

By J.C. Sciaccotta

Synchronized interpretive dance anyone? The new Miles Crawford-directed video for “DNA”, off the self-titled debut releasing 22 February 2011 from indie rocker Darwin Deez, has plenty to offer. Conceptually, the central couple in the video each represent a strand in the metaphorical double-helix of love. They dance, swim together, roll in the grass, do everything you’d expect a happy, young urban couple to do. The true direction of the video, however, only becomes clear when listening to the lyrics. Given the song’s bounciness, you might rather just give yourself over to the beat. But then that wouldn’t make you that much different than the song’s protagonist.

Published at: http://www.popmatters.com/pm/post/134572-darwin-deez-dna/