Google Prepares to Eat Apple’s Dust (Cloud)

[25 April 2011]

By Josh Antonuccio

Reuters is reporting that Apple has completed work on it’s online cloud service ahead of Google music. There has been long speculation about what Apple has been up to these past few years, after a flurry of activity which has included buying Lala.com, building data farms, and engaging in closed door talks with Sony, EMI, UMG, and WMG. 

The implications of this can be massive, as Google is still spinning it’s wheels trying to get a similar deal worked out with the four majors and will not be able to provide a rival service on their Android device. To date, those talks have not produced a deal, and by many accounts, they are not going to have an agreement in the near future. 

An iTunes locker/sharing service between multiple Apple devices will be a major step forward for the development of “cloud-based” music, bringing them far ahead of Amazon own 5GB locker service and even closer towards the music lover’s fantasy of a celestial jukebox.

Published at: http://www.popmatters.com/pm/post/139995-google-prepares-to-eat-apples-dust-cloud/