Synkro - “Look at Yourself” (video)

[25 July 2011]

By Timothy Gabriele

Synkro started off as little more than a Burial clone, which wasn’t too bad since he was such a terrific fascimile and rarely any one was attempting to do the same. Since then, Synkro’s Joe McBride has branched out with his sound, even cutting a few records for D-Bridge’s “noveau D N’ B” Exit Records. His latest single for Mindset is a slow burner with jittery beats and twinkly sonics like a cleaner version of James Blake’s 2010 EPs. The video for song is much like the song, a pan and scan night journey with little variation or trajectory, but transcendently beautiful in its nomadic arch. Director Chris Shen captures the dazzle of the drift of faces on a subway or the paralyzing energy of shimmering headlights turning the corner of a dark street corner.

Published at: http://www.popmatters.com/pm/post/145285-synkro-look-at-yourself/