[11 April 2012]
Lana Del Rey has had quite the year. Her first major label album, Born to Die has hit number one on 19 countries’ iTunes album charts, and has gone multiplatinum in several European nations. She recently received the honor of “Best International Newcomer” at the Brit Awards in the UK. Additionally, 8 April saw the release of single “Blue Jeans”, from Born to Die, produced by Polydor Records.
Directed by Yoann Lemoine, the video is as haunting as the song, and echoes a dark side that seems to be characteristic of Del Rey’s music videos in general. She has has been called a “gangsta Nancy Sinatra”, after all. We watch as the singer immerses herself more and more deeply into a pool of water, unaware of the alligators that circle her, and the vicious plan they have to come between the singer and her lover: a plan that ultimately ends in tragedy. The tune itself is lilting and catchy, lulling us as it surrounds us with its melody, much like the water that eventually surrounds and envelops Del Rey.