Purity Ring – “Lofticries” (video)

[12 November 2012]

By PopMatters Staff

Purity Ring‘s “Lofticries” is the latest video from their recent debut, ‘Shrines’. Director AG Rojas told Pitchfork, “‘Lofticries’ is a music video exploring the stoicism of psychically connected characters confronted by surreal, climactic moments. It is also a song off my favorite album of the year by Purity Ring.”

Published at: http://www.popmatters.com/pm/post/165370-purity-ring-lofticries-video/