Is Garth Brooks Returning to Save the Music Industry?

[26 February 2013]

By PopMatters Staff

Garth Brooks’ website normally has the typical bio, photos, etc. that you expect on an artist website, but now there’s a single huge flash image with a big “G” and an email collection field. Mysterious, that. But then Garth always was a master marketer and this looks like the execution of a start point on a marketing plan. I bet the music industry is waiting with bated breath given that Brooks is the best-selling artist in US history since the beginning of the SoundScan era, in excess of 68 million in sales. The man can move the merch and country fans typically buy more CDs than indie rock fans.

Published at: http://www.popmatters.com/pm/post/168732-is-garth-brooks-returning-to-save-the-music-industry/