With Electro Group’s A New Pacifica one gets the odd sensation of hearing music without ever really being able to listen to it. No matter how hard you try to actually pay attention to it, it’s impossible to listen to and get anything out of it. Non-offensive despite its quiet noisiness, Electro Group gives the distinct impression that they’re being forgettable because it’s easiest thing to do. Despite the somewhat intriguing promise of “Trigger/Repeat/Hold” with a loop of synthesized strings and other electric noises, the rest of A New Pacifica rambles on and on, each song sounding impressively like the last one. The ones that stand apart from the rest are, strangely, never worth noting. There’s never a moment where you’ll stop and ask, “Hey, what song is this?” It’s not worth it to care.
The instruments are played with what seems like adequate skill surrounded in a mask of feedback. The drums are virtually indistinguishable from any of the other noise. The vocals are gentle enough to be uninteresting, even though the instrumentation quite often drowns them out. None of it adds up to music that’s worth hearing even once. It is, at times, less interesting than listening to complete silence.
The lyrics that can be understood are nothing special, including “I’m crazy crazy for you now” from “Biped” and “If you wanted we could be together” from “Continental”. Considering the uninspired nature of what is actually able to rise above the noise, maybe it’s fortunate that the rest of the vocals fade into the background. To their credit, Electro Group’s A New Pacifica is pleasant and pretty to an extent, although it still remains something that fails to make a deep impression. They’re not trying too hard, but in most respects, Electro Group doesn’t sound like they’re trying at all.
A New Pacifica by Electro Group is largely forgettable. While not completely devoid of life, there’s no spirit or energy to their music. It begins, then it meanders and then it ends. A New Pacifica makes no impact, even when it’s playing. Even if you do hear it, you’ll forget it the second it stops.
Published at: http://www.popmatters.com/pm/review/electrogroup-new/