The Grayces - “Lord and Gods of Alcohol” (video) (Premiere)

[28 July 2014]

By Brice Ezell

PopMatters Assistant Editor

There is a certain swampiness to the rock ‘n’ roll purveyed in by the Nashville-based the Grayces. Despite the rock revival leanings that the band’s name might hint at, this trio’s closest sonic kin at the moment is the up-and-coming occult rock trend. No track is better evidence of this than the newest cut to come forth from the soon-to-be-released Westing, “Lord and Gods of Alcohol”.

The band tells the story of the song to PopMatters: “‘Lord and Gods of Alcohol’ provides a glimpse into a man of tedious vices, as he carries his companion of booze through the winding streets of the world, fighting for his personal evolution into the next stage of his life’s journey in the midst of figuring out what and/or who really rules his life. All the while, he’s trying to remember to never give up the fight for freedom and personal control.”

This music video was wholly conceptualized, shot and edited by the Grayces. The group is also joined by guest actor Young Hines, who brings the main character to life.



Westing is out on October 14th through Broke Rock Records.

Published at: http://www.popmatters.com/pm/post/184063-the-grayces-lord-and-gods-of-alcohol-video-premiere/