AC/DC was the greatest band. They wrote like five songs, a bunch of different times and made like the same record a bunch of times and sold millions of them to a bunch of people, year after year. Gameface seems to think that formula will work for them. On some small scale, it probably will. Give the kids what they expect and they will be faithful and lap it up like salivating dogs. Even if you insult them a little bit.
The effort is there on Always On, but the ingenuity and growth equals that of the AC/DC standard rock band formula that many bands have adapted for limited success. The worst part about this is that Gameface are just so likeable. Hell, even the damn hardcore kids who like to beat on each other and act like savages dig Gameface and I don’t think it’s just because they are on Revelation either.
Always On is proof that you can always walk down memory lane, but if you try to relive it, you’re likely to screw it up. Rehashing the days of Three to Get Ready, the track “Anyone Can Write a Song” is like the bad sequel to the previous rocker “Song”. A formulaic pop song with all the hooks and breaks, singer/lyricist Jeff Caudill states that “any one can write a song”. But not every one can write good ones and this is proof that maybe Caudill has run short on new ideas. The other song that listeners might find some ironic amusement in is “Robots”. This pummeling of the hardcore scene is such a self-induced slap in the face. As Caudill calls out to the kids for being automatons, he fails to realize that those they idol (him) offer little variation for them to find some growth in music and ideals. We can all sit on a soap box and bitch about how much things suck and how they used to be cool and original, but if we keep saying that over and over again then were doing nothing but fucking ourselves over again.
Punk rock, pop-punk, hardcore, they need some alternatives. They need people with vision who are willing to step outside the oldskool versions of what these things are and take a giant step. Innovation and vision are so underutilized in independent music these days, it’s not a wonder why people are less and less interested in what’s going down in basements and community centers. Gameface is a testament as to why those that are doing are not getting the props and interest they deserve. Gameface has managed to release the same album twice. They’re likely to do it again if enough people get a mouthful of this sugar coated shit, but I sure as hell am not swallowing.
Published at: http://www.popmatters.com/pm/review/gameface-always/