[15 July 2007]
FORT LAUDERDALE, Fla.—Nearly a decade ago, Eileen McNally caught an NPR interview with an obscure writer named J.K. Rowling. The book being discussed, Harry Potter and the Sorcerer’s Stone, sounded like fun, so McNally picked it up for her 9-year-old niece.
“I bought it for her to read on the plane home to Buffalo,” said McNally, now director of the Florida Center for the Book at the Broward County Library. “But Shannon read the entire thing standing in line at Disney World. I was flabbergasted. That’s when I knew this was something special.”
Special, indeed. The six Harry Potter books published since 1997 have so far sold more than 325 million copies in 65 languages. They’ve spawned a blockbuster movie franchise and a merchandising empire, and made Rowling, by some reports, richer than the Queen of England.
Scholastic, Rowling’s American publisher, reports the most recent volume, Harry Potter and the Half-Blood Prince, sold a stratospheric 6.9 million copies in its first 24 hours, making it the fastest-selling book in history.
The seventh and final installment, Harry Potter and the Deathly Hallows, hits shelves July 21. Advance orders on Amazon.com have topped 1.6 million, another record. Bloomsbury, the series’ British publisher, reports similar numbers.
Those kind of figures have made publishers and booksellers increasingly dependent on Rowling to bump up summer traffic, and boost year-end profits.
Last year, according to the trade association Publishers Study Group, total U.S. book sales were flat in the absence of a new Potter book, rising only .05 percent over 2005.
This year the study group projects growth of 6.5 percent, almost entirely the result of Deathly Hallows.
“This is a big financial event for any store,” said Susan Boyd, community relations director for Barnes & Noble in Plantation, Fla. “And since this will be the last Harry Potter book, we’re expecting this to be the biggest of all.”
For Sarah Silberman, a self-described “obsessive” Harry Potter fan, the last book brings mixed feelings. “I’m really excited, but I’m also all sad and depressed,” said Silberman,13. “This is the last one. This thing you’ve been waiting for through all these books will be over. The reality of that hasn’t sunk in for me.”
Publishers and booksellers likewise mourning the end of Harry Potter are anxious to find something to take his place. Their hopes lie with such other young adult fantasists as Cornelia Funke (The Thief Lord), Eoin Colfer (Artemis Fowl), Michael Scott (The Alchemyst), or possibly nonfantasy novelists like Brian Selznick (The Invention of Hugo Cabret) or Meg Cabot (The Princess Diaries), whose new series, Allie Finkle’s Rules for Girls, debuts in February.
The problem: No one can explain what exactly made Harry so phenomenal.
“There’s no science to this,” said Mitchell Kaplan, co-founder of the Miami Book Fair. “I’m sure writers are hard at work right now trying to figure out how J.K. Rowling came up with one of the most successful creations in literary history. They’ll fail.”
The next big thing, Kaplan added, will be “someone just writing a great story. It’s always about the story.”
Lisa Holton, president of trade publishing for Scholastic, noted that while the Potter books were relatively popular from the start, the juggernaut built gradually, book to book. The now ubiquitous all-night bookstore parties began only with the publication of the fourth volume, Harry Potter and the Goblet of Fire (2000).
Largely because of Harry Potter’s sales dominance, The New York Times created a children’s best-sellers list, which, Holton said, is “a great marketing vehicle” for all genres of juvenile books.
“What’s interesting about Harry is the effect we see not only on Scholastic but on everyone,” she said. “It’s gotten more kids reading, it’s invigorated fantasy as a category, and it’s benefited other categories as well.”
Beverly Horowitz, publisher at rival Delacorte Press, readily agreed.
“The difference is that a children’s book this successful is bigger than its category,” Horowitz said. “Kids are going into the store, but so are parents and grandparents. It’s a big event, and we use that time to push other books.”
McNally recently saw something like a mini-Harry Potter scene at Plantation Middle School, where kids became so excited by “Leapholes,” the first children’s fantasy by thriller writer James Grippando, they deluged bookstores with calls seeking more copies.
Since Harry Potter, said Holton, publishers have been “surprised at the depth of interest in fantasy books, both ours and others’. It’s been incredible how deep the interest in fantasy goes.”
That doesn’t mean the next big publishing phenomenon will automatically be a fantasy title, Holton added.
“Kids are fickle and a little edgy,” Horowitz said. ““I’m bored, what’s next.’ We’re not trying to be Harry Potter, but we are trying to capture that kind of energy, the energy of a kid being interested. You can’t replicate the experience of Harry Potter. You have to offer them something new.”
Perhaps the experts should quiz Silberman, an avid reader even before her mother gave her the first Harry Potter book, which she read in a single day.
“People can relate to Harry because he’s a normal kid but he has special powers,” she said. “Everyone wants powers. Also, it’s because it’s a series. When you love a book you never want it to end, and a series gives you a next book to look forward to. Plus, the huge fan base gives you a lot of people to talk to and play games with about the stories.”
And J.K. Rowling is only Silberman’s second favorite writer. The first?
Philip Pullman, author of the His Dark Materials trilogy, also published by Scholastic. “I adore his writing style,” she said.
South Florida Sun-Sentinel (MCT)