[25 May 2008]
Weezer have always had a knack for making great videos. Spike Jonze’s early work with the band on the low-key but clever “Undone (The Sweater Song)” and the innovative “Buddy Holly” video that featured the band inserted into Happy Days helped put him on the map. Then there were Marcos Siega’s clips for “Hash Pipe”, with the band in sumo suits, and the excellent “Keep Fishin’”, which had Weezer appearing as guests on The Muppet Show. On Friday, May 23, the band added “Pork and Beans” to their list of video triumphs. Premiering on YouTube, the video is three minutes and 15 seconds of references to internet pop culture, most of which became famous through YouTube in the first place.
The band assembled dozens of these internet celebs and tossed them all into the same video, having most of the lip sync to the lyrics of the songs. The main performance in the video shows Weezer in a field in lab coats, performing amidst an ever-increasing number of Diet Coke-and-Mentos fountains. The sheer amount of references is astonishing, and the video quickly becomes an entertaining checklist as the viewer tries to identify the various bits. I got about 80% of them on the first time through. My favorite moments- drummer Pat Wilson creepily hanging around the Numa Numa headphones guy and Rivers Cuomo awkwardly giving Chris “Leave Britney Alone!!” Crocker a hug.
Sure, Weezer isn’t the first to combine a pile of internet references in one place. South Park did it to hilarious effect a couple of months ago, and that’s just one example. And yes, it will probably seem dated six months from now—it won’t have the staying power of the “Buddy Holly” video, that’s for sure. But since videos are often basically band-approved commercials for the music, staying power isn’t the point. Right now, and for the rest of the summer, Weezer has a surefire YouTube hit on their hands that will go a long way towards keeping their name out there as they promote their new album. It’s both funny and a savvy marketing strategy, so kudos to them.