[25 February 2009]
PopMatters Associate Multimedia Editor
About two months ago I made a few loose predictions about the future gaming trends for 2009. One of the things I pointed out was that the most wide-open genre of gaming for the entrepreneur was the forum game. The primary goal of this game would not really be the typical stats and sense of accomplishment that games provide. It would instead use these to encourage clicks on the website to generate ad revenue.
The closest thing I’ve seen really start pushing this agenda was Facebook’s 25 Random Things. Write 25 facts about yourself that no one knows, tag 25 friends who will be notified about it, and encourage them to do the same. The article cited goes into the various reactions to the phenomenon, some found it therapeutic while others decided it was an excuse to protest the existence of the internet. What is interesting about this Facebook note is the notion of calling it a game instead of a chain letter. I tend to change my definition of video games every couple of months because some indie game will challenge it, but for the moment I’ve been relying on Corvus Elrod’s stab at it: A game is a set of rules and/or conditions, established by a community, which serve as a bounded space for play. In that context, I’d say the 25 Random Things fits the bill nicely.
A recent title from the Global Game Jam has taken this concept of a forum game and moved it one step further. Wikipaths is an add-on for your web browser. It starts you out on one page of Wikipedia and then challenges you to use only links to get to another unrelated page. The game is timed rather than count links since presumably everything in Wikipedia links to itself eventually. As Greg Costikyan notes in his review, there is immense room for improvement here. A spider program could count the minimum number of links it actually takes and challenge the player to reach it. There is also the choice of Wikipedia as a website and the aimlessness of randomly selecting another unrelated page to link towards. The application of such a program to any website is going to be generating clicks and ad revenue, but you still need a carrot on the stick to get it working.
Future iterations could simply take this program and apply it to Facebook. Off the top of my head there are already a few games I personally play with the website when bored. How many clicks does it take to get to a blonde? How many clicks to get to someone from high school? Beyond that is applying the concept for more useful applications such as research. Going back to Wikipedia, a spider search could generate a series of documents that are all applicable not based in word content but in their connections to one another. Whether or not this produces a better search remains to be seen. As noted in the article about 2009 predictions, by the time someone nails this concept it’ll be too late to copy them.