TV Revolution?
Last summer, CBS had the distinction of broadcasting
both the best and worst new television shows of the
year. Survivor, with its slick production values,
Machiavellian personalities, and nearly (sometimes
completely) nude bodies, took the TV-viewing nation by
storm and spawned a
wave of "reality" based entertainment which has only
begun to wane with Survivor's season in the outback.
At the same time, Big Brother debuted to some of the
worst ratings, flimsiest production, and most boring
characters ever seen on television. And yet, the show
ended up engaging the sparse viewership it had with a
suspense CBS could never have anticipated.
I was first drawn to Big Brother by the fact that it
was such a bad show. I couldn't believe that, after
more than half a century of television, the makers of
this series could come up something so obviously
doomed to fail. The house where this all unfolded was
less interesting than a prison. Whole thirty-minute
episodes were devoted to the "house guests" sitting
around talking about nothing (suggesting that
Seinfeld was indeed inspired TV). Despite this
inactivity, the show was on four to five times a week.
And, precisely because viewers had the opportunity
to watch the house guests 24 hours a day through
webcams placed throughout the house, nothing happened.
Having been given the opportunity to be on TV, it
seemed like the house guests didn't know how to behave
and therefore acted as politely as possible. Richard
Hatch was nowhere in sight and the few Big Brother
fans who watched loved this fact.
Then the show became something altogether different,
not for anything CBS had done, but because a group of
internet fans had decided to sabotage the show. People
began to pay plane companies to fly banners over the
house insulting one or two of the house guests.
Banners then appeared claiming deceit and betrayal by
one or two of the contestants. Soon the house guests
began to dread the sound of planes flying overhead.
One internet group -- MediaJammers -- flew banners and
shouted over the wall outside the house, trying to
convince the house guests to stage a walkout. What
was fascinating was that the contestants almost took
them up on it. They began to discuss the possibility
of sharing the money rather than backstabbing each
other to win it. They talked about the contracts they
had signed and wondered if CBS was required to give
someone the prize even if they all left the house
early.
Eventually, there came a day when they had all decided
to leave. They liked each other too much to sink to
the level of the game. They were going to sabotage the
show and there was actual excitement both within the
house and on the internet where all of this was
unfolding in real time. And then Eddie (the one who
ended up winning) decided that he couldn't go along
with the plan and they all went back to the game and
to the show's tedium. To me, this was the most
exciting television of the summer because the audience
not only participated in the show, but also almost
succeeded in ruining it. At a time when popular
entertainment is expertly packaged to sell products,
the possibility of bringing down TV was truly
exhilarating.
Now Big Brother is back and, as can be expected, CBS
has taken precautions to prevent the type of truly
original and surprising TV some of us witnessed last
summer. For one, the public no longer votes (via a 900
number) on who gets kicked out of the house each week.
Strategizing in the house is now much more along the
lines of Survivor, where it can sometimes be to
one's benefit to keep truly obnoxious people around
(unlike last year, when the public immediately voted
out all of the most contentious and most interesting
contestants). The house is now more than just a box,
with colorful furniture, a hot tub, and even a lazy
susan (unthinkable in last year's house). The show is
only on three times a week, giving producers more
opportunity to fill in screen time with more carefully
edited imagery than people staring at each other for
five minutes. And the 24-hour internet feed costs
$19.95, ensuring that only the most committed viewers
will get full access. (After all, it seems too
contradictory to give $19.95 to CBS to then watch the
webcams in order to criticize the network.)
What CBS has done is make Big Brother look and feel
much more like its other hugely successful "reality"
franchise. Big Brother is like Survivor's little
brother, and I have to admit that the show -- as a
show -- plays much better. There's more backstabbing,
more colorful characters, more TV drama. It's
unfortunate, however, that has to come at the expense
of the very real drama of last year's show. If the
most compelling question the first season of Big Brother asked was, "Can six people by themselves
bring down a television show?", CBS seems to be
answering, "No."
Personally, I prefer to answer, "Not yet."