As web-marketing guru Seth Godin reminds us, 'Without art, there is no commerce'.
'The whole thing about the first Sin City is that I was rediscovering the love of drawing on that job. I had absolutely no boss, and it was the first thing I completely did from head to toe by myself', Frank Miller says to Will Eisner in their book-length conversation Eisner/Miller. 'the rain scene was one of two scenes where I go the idea of simply not thinking about the number of pages. For me it was like I'd just stepped out of the cave into the morning'.
There's been too much of the wrong kind of talking thus far in Frank Miller's 'The Hard Goodbye' his first graphic novel in the Sin City series. It's a welcome break to find a piece of honest detective story in this blacker-than-sin neo noir story. It's a welcome break to find Good Ol' Marv taking the time to put the pieces together. There's been a lot of talking, but the action has been so slick and the comics so fluid, it's easy to forget that there's been monologue at all.
With Sin City Miller makes a genuine statement about comics. Comics in black & white because black & white comics are read rather than absorbed (as Eisner suggested in Eisner/Miller). Short, episodic tales, because this kind of punchy dialogue works well with the neo noir genre. And a comics of sharp contrasts, and hard-edged negative spaces to depict the 'town without pity'.
But as elegant as the comics themselves remain, Miller makes an equally significant statement about the comics industry and the responsibilities and freedoms of creator-owned projects. As glimpsed in his comments to Eisner, Sin City was very much the journal of a comics artist breaking free from the decades-old format of the superhero comicbook. It was and remains a profound statement about the risk of art. In the early 90s, Sin City must have been a gamble. Noone yet had conceived of postmodern neo noir comics, no market had been established. Instead of simply replicating the modes of mainstream (superhero) comics, Miller uses this as an opportunity. In doing so, he recalls a favorite saying of web-marketer Seth Godin, that without art, there is no commerce.