Despite their apparent interest in the online space, Microsoft, Sony, and Nintendo are shooting themselves in the foot.
I recently renewed my Xbox Live gold account, and I was reminded of the first time that I signed up for it just over a year ago. A friend came to visit and brought Battlefield: Bad Company, and convinced me to sign up for a gold account right then and there. It was easy but only because I already had a silver account and wireless adapter. Getting to that initial point required more effort and money than it was worth. In that short span of a year, online connectivity has become a major selling point for games and consoles. Nearly every new triple-A game has some form of online play, either competitive or cooperative, and even some multiplayer-only games have jumped from the PC to the consoles. The consoles themselves embrace the online world with a mix of downloadable games and community features. Yet, for all of this hype and support, there are many unnecessary hurdles a customer has to face before getting connected. Hurdles that can easily scare someone away, and that have consistently gone untended. Despite their apparent interest in the online space, Microsoft, Sony, and Nintendo are shooting themselves in the foot.
As more focus is put into online features, it should be made easier to get online and access those features. But while each company has a lot to offer, they seem unwilling to support those offerings beyond simple marketing, and Nintendo doesn’t even that. I’m sure there are many people who have a 360 that uses the blades system. They’re the kind of people who only use their console one in a while, and have no desire to pay for all the peripherals needed to connect online, or compete with others not on the couch next to them. Convincing these people to get online will be difficult, if not impossible, if these hurdles remain.