The more blood there is in a game, the more unrealistic it becomes; it ceases to have any real meaning and becomes a joke.
Whenever a critic of the gaming industry starts to decry the level of violence in games, the response is generally the same. It's standard to point out that violence in games pales when compared to the more explicit violence and gore in movies. While that may be true when comparing a game like GTA IV (the mass media's favorite whipping boy) to a movie like Hostel, it doesn't hold up for games versus movies in general. If we go by gallons of blood spilt, games are more violent and gory than movies by a longshot. But what’s the real effect of all this violence? A little blood is realistic, lots of blood is scary, but the geysers that often fly from enemies in games is cartoonish. The more blood there is in a game, the more unrealistic it becomes; it ceases to have any real meaning and becomes a joke. Any message or deeper meaning the game might have is lost because no one takes it seriously.
It’s interesting that the most emotional scene in the game is completely bloodless. When Dom finally finds Maria, his missing wife, she steps out of a tiny cell looking normal and healthy. They embrace, and when the camera pulls back, we realize that we’re seeing her through Dom’s eyes, and in reality, she's nothing more than an emaciated skeleton that is mentally dead. But there's no blood. There are scars on her face, we can see her bones through her skin, but no blood is presented in the secne. Gears of War 2 embraces bloody mayhem as it’s chief attraction, but the lack of it here suggests that this scene is not supposed to be enjoyed, this scene is meant to be taken seriously. But it doesn't work.
Gamers make fun of the Maria subplot in Gears of War 2 because that single moment of seriousness is out of place in the game. It really is a powerful moment, but when surrounded by ultraviolent fun, it alone can't grab the player's attention and make him care.
Games must learn restraint before they can be taken seriously, however, "restraint" doesn't just mean less violence. Bloodless violence is common in games rated anything but M, and this kind of violence is often seen as childish, as the removal of something graphic in order to make it more appealing to a younger audience. So to avoid this unwanted label and to make themselves immediately stand out, M rated games tend to go to the opposite extreme but end up looking just as juvenile. It's then up to that player to actively try and get over his immediate preconceived notion that these games are just over-the-top mindless fun. There's nothing wrong with a little ultraviolence, but not every M game has to embrace it to the degree that's currently popular. Everything in moderation.