Former Creation Records boss Alan McGee continues rapid decline into unintentional self-mockery.
Whether you consider this worthy of praise or criminal prosecution, Alan McGee was the man who brought the world Oasis all those years ago. Other artists signed to McGee's Creation Records included My Bloody Valentine, the Jesus and Mary Chain, Teenage Fanclub and Primal Scream.
But in the 11 years since Creation went belly-up, McGee's most significant contribution to music has seen the once powerful indie tycoon reduced to a cartoony, potty-mouthed version of Statler and Waldorf from The Muppet Show.
In his latest bout of unintentionally hilarious fury, McGee was quoted by Britain's Daily Record calling for the dissolution of the Brit Awards, an admittedly middle of the road celebration of the homogenization of UK music.
In the story, McGee takes shots at easy targets like Coldplay and Lady Gaga. And with no apparent sense of irony, he claims Paul McCartney has outlived his relevance and should retire.
Whether you think McGee is right or wrong, it's hard to take seriously a message about relevance delivered by someone who ceased to be relevant himself over a decade ago. It's akin to taking advice on which digital music player to purchase from someone who still rocks a CD Walkman.