TV viewers more likely to surf Web, too

Wailin Wong
Chicago Tribune (MCT)

CHICAGO — More Americans are simultaneously surfing the Web while they watch television, according to a new report from The Nielsen Company.

In the last quarter of 2009, Americans spent 3.5 hours a month using the Internet and TV together, up from 2 hours and 36 minutes in the same period of 2008. Nielsen said 59 percent of Americans now use the Internet and TV simultaneously once a month, compared with 57.5 percent a year ago.

"The initial fear was that Internet and mobile video and entertainment would slowly cannibalize traditional TV viewing, but the steady trend of increased TV viewership alongside expanded simultaneous usage argues something quite different," Matt O'Grady, Nielsen Company media product leader, said in a blog post highlighting the report's findings.

The report also said online video consumption has grown 16 percent from last year, with 44 percent of all online being watched at the office. Nielsen noted that consumers use online video like a DVR to watch missed episodes, rather than as a substitute for regular TV viewing.

The Cigarette: A Political History (By the Book)

Sarah Milov's The Cigarette restores politics to its rightful place in the tale of tobacco's rise and fall, illustrating America's continuing battles over corporate influence, individual responsibility, collective choice, and the scope of governmental power. Enjoy this excerpt from Chapter 5. "Inventing the Nonsmoker".

Sarah Milov
Pop Ten
Mixed Media
PM Picks

© 1999-2018 All rights reserved.
Popmatters is wholly independently owned and operated.