Short Ends and Leader's 10 Worst Films of 2010
Ten examples of how Hollywood has micromanaged a movie down to its most basic demographic components... and it doesn't need to be well made or entertaining, creative or even competent. Watch for our site-wide worst film feature when we return to full publication next week.
It's time to shoot some filmic fish in a barrel. Indeed, every year, it gets easier and easier to pick out cinema's worst. The question, of course, is "Why?" The answer, sadly, is inherent in the business itself. Seems that Hollywood has finally got a handle on how to micromanage a movie down to its most basic demographic components. It doesn't need to be well made or entertaining, creative or even competent. As long as it supplies the mandatory focus group facets (dumb jokes for the kiddies, splatter-free PG-13 scares for the teens), it should make enough money to warrant the investment. Tinseltown lives in mortal fear of something like James L. Brooks' How Do You Know, a $100 million gamble that argues for its place as a smart RomCom, but dies because the audience is already used to the genre being stilted and stupid.
And so it continues, affronts like You Again and Letters to Juliet making 'love' the worst kind of four letter word. Similarly, slop like The Tourist and Killers showed that nothing is less thrilling than famous faces acting the espionage fool. There was The Last Airbender, yet another nail in M. Night Shyamalan's already interred coffin and Sex and the City 2, an unnecessary sequel to a franchise no one really requested in the first place. From Valentine's Day to Death at a Funeral, Clash of the Titans to Little Fockers, 2010 was ripe with the repugnant. So those singled out here must be really bad, right? Without a doubt.
So before you bellyache about your own personal choice for a strong slice of celluloid Hell, check out our Worst Films of 2010. If you're like us, you'll regret ever steeping into the theater to see something as awful as: