Live Nation and Groupon team up on ticketing venture
LOS ANGELES — Concert promotion giant and Ticketmaster parent Live Nation is teaming up with Groupon, the online coupon site, to sell concert tickets.
The venture is yet another acknowledgement by Live Nation of the challenges facing the concert industry. Ticket sales have been struggling, and by partnering with Groupon, Live Nation will have another outlet to reach consumers. People generally use Groupon to find deals on tickets and restaurants.
"GrouponLive represents a new channel to drive value for fans, while helping artists and others to reach ever larger audiences," said Live Nation Entertainment President and Chief Executive Michael Rapino. "By adding this channel to our ticketing platform, we will also provide our venue partners with another option for driving ticket sales across a wide range of events."