POPMATTERS SPONSOR — New York-based, but British born, Alberta Cross specialize in an updated version of classic Southern rock and are heavily influenced by the Band and Neil Young as well as younger contemporaries like My Morning Jacket. It’s a music rooted in the lonely sounds of the blues spun filtered through a European lens. British bands have, of course, been doing that for decades in most excellent fashion. Of their 2009 debut release, Broken Side of Time, NME raved that the album was “an intoxicating mix of apocalyptic riffs, sob-worthy singalongs and brooding blues” and slapped the record with an 8 out of 10.
The band is currently working on their follow-up, but in the meantime they have teamed with Ketel One (who happens to make one of the yummiest vodkas on the planet), for the beverage-maker’s “Gentlemen, This Is Vodka” campaign. Academy Award nominee David O. Russell (The Fighter and Three Kings) has directed a three-part series for the campaign which features Alberta Cross playing their tune, “Money for the Weekend”. Russell has also directed a six-video series for the band featuring new music from their upcoming ATO album release. In the meantime, you can check out the Ketel One spot with “Money for the Weekend”.