Today brings the newest entry in Converse’s “3 Artists, 1 Song” promotional program — a fun, quirky dance track by Damon Albarn (Gorillaz), Andre 3000 (OutKast) and James Murphy (LCD Soundsystem). According to Pitchfork, “DoYaThing” was recorded live in Albarn’s London studio after three days together, and this four and a half minute version will be followed by a full length, twelve minute version. There will also be a video debut on February 29 to keep the traffic flowing to the Converse website. The marketing tie-in involves three Limited Edition Chuck Taylor designs by Gorillaz Co-Creator Jamie Hewitt, featuring the colorful camo print associated with the band.
With the opening keyboard chord, “DoYaThing” folds into electronic blips and a one-take opening by Albarn, typically smooth and sultry. Andre 3000 hits the ground running for his one-take rap, taking us back to the happy zone with a bloop de bloop. All that’s missing is some nice crooning by Murphy, although the uplifting choral harmonies towards the end create a classic LCD Soundsystem moment anyway. Download the song here.