As Gil Guillory sees it, his career is an extension of human history. A former fighter, he now runs USA-MMA, promoting mixed martial arts bouts in Lafayette, Louisiana. "There's something about beating another man into submission that the world is attracted to," he says, while you watch a few fighters bouncing on the balls of their feet, shadowboxing and kicking. A percussive beat on the soundtrack punctuates their movements. Framed by doorways and silhouetted, they're poetic here, at the start of Fightville. They're also products -- of their own lives, of a culture committed to particular masculine and also commercial ideals. "By nature, [man's] a warrior," Guillory goes on, "So when you say 'fight,' everyone is gonna turn and look." In his world (the one "attracted to" cage fighting), selling that entertainment is as important as providing it, the show and the look work together. Petra Epperlein and Michael Tucker's new documentary -- which opens 20 April in New York and LA, as well as on iTunes and VOD -- considers the effects of this apparent shift -- from fighting as primal contest to spectacle for paying consumers -- a shift that depends equally on that fighting's brutality and its poetry.
See PopMatters' review.