Mixed Media

Smirnoff's Mindtunes Project Rocks the House with Beats from New Musicians and DJ Fresh (Sponsor)

Our friends at Smirnoff have created new artistic project, Mindtunes, that involves groundbreaking methods of creating music through brainwaves.

Accomplished British electronic music producer DJ Fresh teamed up with three disabled musicians -- Andy, Mark and Jo -- who share Fresh's passion for electronic music, but lack the ability to physically play the keys of a synthesizer, in order to create a new song based solely on the three men's brainwaves. Dr. Julien Castet is the fellow who manages the technology, which utilizes Brain-Computer Interfaces that allows individuals to literally send commands to a computer via their brainwaves. It's hugely powerful technology that opens up a world of creativity and digital productivity to people previously denied such means of expression.

Smirnoff, The driving force behind the project, has partnered with QEF with Queen Elizabeth’s Foundation for Disabled People. The goal is to raise funds for this worthy charity by deriving revenue for downloads of this track. Smirnoff's Emma Sherwood-Smith says, “We are very excited to be releasing this brand new track produced by DJ Fresh. Enabling a group of musicians to fulfill their musical ambitions has been an amazing experience. Not only does The Smirnoff Mindtunes demonstrate there is a creator inside each of us, but will also raise money for a charity that helps thousands of disabled people every year realise their true potential.”

DJ Fresh was blown away by what these Brain-Computer Interfaces can accomplish and was eager to collaborate with these mind musicians. “Ever since I was a little boy I’ve loved technology and always wanted to work with something cutting edge. What a privilege to be given the opportunity to do just that and collaborate with some truly inspirational people. The power of the brain and this brainwave technology is amazing – to think that Mindtunes was created solely by a group of physically disabled music fans using only their minds. I am very proud to be part of this project – it just goes to show what people have the power to create if they’re given the opportunity,” says DJ Fresh, who produced the finished track.

One can easily see how this technology could break down barriers for everyone, unleashing a torrent of human creativity for those who can't necessarily play an instrument and those with physical impediments such as the various forms of arthritis that can make computer work exceeding difficult. Smirnoff stands proudly behind these new developments in expanding human potential.

Watch the complete story here and download the track here.

To be a migrant worker in America is to relearn the basic skills of living. Imagine doing that in your 60s and 70s, when you thought you'd be retired.


Nomadland: Surviving America in the Twenty-First Century

Publisher: W. W. Norton
Author: Jessica Bruder
Publication date: 2017-09
Amazon

There's been much hand-wringing over the state of the American economy in recent years. After the 2008 financial crisis upended middle-class families, we now live with regular media reports of recovery and growth -- as well as rising inequality and decreased social mobility. We ponder what kind of future we're creating for our children, while generally failing to consider who has already fallen between the gaps.

Keep reading... Show less
7

Very few of their peers surpass Eurythmics in terms of artistic vision, musicianship, songwriting, and creative audacity. This is the history of the seminal new wave group

The Rock and Roll Hall of Fame nominating committee's yearly announcement of the latest batch of potential inductees always generates the same reaction: a combination of sputtering outrage by fans of those deserving artists who've been shunned, and jubilation by fans of those who made the cut. The annual debate over the list of nominees is as inevitable as the announcement itself.

Keep reading... Show less

Barry Lyndon suggests that all violence—wars, duels, boxing, and the like—is nothing more than subterfuge for masculine insecurities and romantic adolescent notions, which in many ways come down to one and the same thing.

2001: A Space Odyssey (1968) crystalizes a rather nocturnal view of heterosexual, white masculinity that pervades much of Stanley Kubrick's films: after slithering from the primordial slime, we jockey for position in ceaseless turf wars over land, money, and women. Those wielding the largest bone/weapon claim the spoils. Despite our self-delusions about transcending our simian stirrings through our advanced technology and knowledge, we remain mired in our ancestral origins of brute force and domination—brilliantly condensed by Kubrick in one of the most famous cuts in cinematic history: a twirling bone ascends into the air only to cut to a graphic match of a space station. Ancient and modern technology collapse into a common denominator of possession, violence, and war.

Keep reading... Show less
10

This book offers a poignant and jarring reminder not just of the resilience of the human spirit, but also of its ability to seek solace in the materiality of one's present.

Marcelino Truong launched his autobiographical account of growing up in Saigon during the Vietnam War with the acclaimed graphic novel Such a Lovely Little War: Saigon 1961-63, originally published in French in 2012 and in English translation in 2016. That book concluded with his family's permanent relocation to London, England, as the chaos and bloodshed back home intensified.

Now Truong continues the tale with Saigon Calling: London 1963-75 (originally published in French in 2015), which follows the experiences of his family after they seek refuge in Europe. It offers a poignant illustration of what life was like for a family of refugees from the war, and from the perspective of young children (granted, Truong's family were a privileged and upper class set of refugees, well-connected with South Vietnamese and European elites). While relatives and friends struggle to survive amid the bombs and street warfare of Vietnam, the displaced narrator and his siblings find their attention consumed by the latest fashion and music trends in London. The book offers a poignant and jarring reminder not just of the resilience of the human spirit, but also of its ability to seek solace in the materiality of one's present.

Keep reading... Show less
8

Canadian soul singer Elise LeGrow shines on her impressive interpretation of Fontella Bass' classic track "Rescue Me".

Canadian soul singer Elise LeGrow pays tribute to the classic Chicago label Chess Records on her new album Playing Chess, which was produced by Steve Greenberg, Mike Mangini, and the legendary Betty Wright. Unlike many covers records, LeGrow and her team of musicians aimed to make new artistic statements with these songs as they stripped down the arrangements to feature leaner and modern interpretations. The clean and unfussy sound allows LeGrow's superb voice to have more room to roam. Meanwhile, these classic tunes take on new life when shown through LeGrow's lens.

Keep reading... Show less
Pop Ten
Mixed Media
PM Picks

© 1999-2017 Popmatters.com. All rights reserved.
Popmatters is wholly independently owned and operated.

rating-image