INTIMATCHINE – “Are You Rich?” (video)

Since forming in 2008, INTIMATCHINE have generated an admirable about of unsigned hype. The Los Angeles-based duo Chelsey Holland and Christopher Wormald produce a hypnotic, proto-industrial, post-Internet sound at home with fans of the likes of Hype Williams and HTRK. Their debut EP, I’ll Eat You Last was self-released sometime this March, destined to solidify their base.

Simultaneously, the duo has released as video for one of the EP’s most smouldering tracks, a percolating, downtempo pop track rich with droning synths, delayed ’80s percussion, and smart, conversational lyrics that are equal parts depressing and sultry, including a rather sharp allusion to the jazz-standard “I Wanna Be Loved by You” (famously sang by Marilyn Monroe in Some Like It Hot). The video benefits from the make-up of Jill Fogel and especially the keen eye of cinematographer CJ Brion, with slow motion and lens flare matching the sluggish development of the song, and playing with ambiguous sexuality.