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MAGIC! Is Anything But "Rude" at Wal-Mart Soundcheck

Canadian reggae-rockers MAGIC! bring their loosey-goosey energy to the Wal-Mart Soundcheck stage, performing several cuts from their new album Don't Kill the Magic.

The easy-breezy guitar strums and the party-ready mood of MAGIC!'s music brings to mind a stiff pina colada served on an island resort somewhere in the Bahamas. The all-caps, exclamation-punctuated name of the band itself suggests that you might be partying in those tropical environs. Yet, curiously enough, MAGIC! hails not from humid, palm tree-lined climates but instead the much chillier Canada, much further north of the equator than one might expect for this kind of music.

The Canadian four-piece recently took to performing some tunes off of their new LP, Don't Kill the Magic, online at Wal-Mart Soundcheck. Both in musical interplay and in humorous banter, the group reveals itself to be a fun-loving musical venture. In an interview with Soundstage, the band expounds on its playful side, noting that their hit single "Rude" both plays into traditional notions of relationships (asking a father to marry his daughter) while also ignoring them simultaneously (because the singer is going to do it anyway, regardless of the father's approval).

You can check out the performance at this link.

Below you can also watch the band talk about "Rude", as well as a parody of the song written by the band itself.



Wal-Mart Soundcheck has previously hosted performances from Seether, Brantley Gilbert, Hunter Hayes, and Jason Derulo, and The Gaslight Anthem, all of which can be viewed at Wal-Mart Soundcheck's website.

Follow @WMSoundcheck on Twitter and Facebook for future announcements of exclusive online streaming performances.

BROUGHT TO YOU BY WAL-MART

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