Florence and the Machine take a decidedly more pop-oriented direction with "Ship to Wreck", the lead single from their upcoming third LP How Big How Blue How Beautiful.
With the release of "Ship to Wreck", the art-pop outfit Florence and the Machine, helmed by chanteuse extraordinaire Florence Welch, have given the public a first taste of their forthcoming album How Big How Blue How Beautiful. This follows 2011's Ceremonials which placed at number 25 on PopMatters' Best Albums list of that year. In his 8 out of 10 review of Ceremonials for PopMatters, Arnold Pan writes, "Elevating their idiosyncratic style to an even grander scale, Ceremonials makes Florence and the Machine’s captivating debut Lungs seem quaint and charming in comparison."
Welch says about the song, “I was thinking about my own self destructive side, and how you can make something only to tear it down, enjoy/destroy, create/devastate etc. When you're in that whirlwind, you often end up breaking the thing you love the most”.
How Big How Blue How Beautiful is out on 2 June via Republic.
Splash image of Florence Welch by Tom Beard.