The Australian indie rock quintet Running Young take their music to an abandoned mill for their video to "Did You See".
"Did You See" is a deceptive little number. It kicks off with a firm drumbeat that leads the ear to expect some high-tempo riff to come in and accompany it -- but then, the rest of the band enters in quietly. By the end of the tune, the harmonized vocals of the Melbourne-based Running Young complete the mood established by the drums, elevating the tune to anthemic heights. Although identifiably indie rock -- whatever that genre might mean nowadays, anyway -- Running Young have a clear ability to do interesting things with familiar song structures.
The group's latest release is the We Are the Sons EP. Frontman Joel Famularo brought Running Young together after miraculously surviving open-heart surgery at the age of 25. “I should have died before I even got to hospital", he says, "because my aorta basically just popped like a balloon". His joy in being alive and his passion for the music he writes is more than evident in "Did You See". Give it a watch below.
Famularo explains to PopMatters the idea behind the video, "For this video we wanted to go with a more classic straight-forward approach, where people could get to know the band by seeing us in action. For this song, and its video, it was important for us to personalize it with our mugs on screen. Also, because the song is about 'awakening' and wanting desperately to open oneself up to all of the beauty life can deliver (in spite of the ubiquitous pain and suffering we see everyday), we wanted to shoot it in a run down, graffiti ridden, abandoned mill. Some of my favorite films take place in used, spent worlds (think Star Wars). I think I'm a sucker for that sort of duality; classic 'bedtime' storytelling: good versus evil, full of destiny and hope, but juxtaposed against this baron, cold universe which on the surface looks hopeless, dry, used up and devoid of beauty. I think there's some sort of beautiful irony showcasing a song like 'Did You See' in such a dilapidated setting."
We Are the Sons EP is out now (iTunes).